Coke Zero Racefest Speeds into Seminole Paradise on November 19; Giant NASCAR Kick-Off Party to Celebrate 2008 NASCAR Sprint Cup Series Championship, Nov. 20-22

NASCAR Fans can meet some of their favorite drivers including Matt Kenseth, Greg Biffle, David Ragan, Jamie McMurray and NASCAR legends Bobby Allison and Ned Jarrett

Hollywood, Fla. – Coke Zero Racefest speeds into Seminole Paradise at the Seminole Hard Rock Hotel & Casino on November 19 from 3-11 p.m. The event is FREE and open to the public. The automotive-themed event will celebrate the 2009 NASCAR Sprint Cup Series Championship, part of Ford Championship Weekend at Homestead-Miami Speedway, November 20 -22.

For the eighth consecutive year, South Florida's largest NASCAR themed festival, Coke Zero Racefest, marks the official kick-off to 2009 Ford Championship Weekend. This FREE outdoor event features autograph sessions and Q & A's, featuring NASCAR's Coca-Cola Racing Family and Ford Racing drivers: Dale Jarrett; Kyle Petty, Elliott Sadler, Ned Jarrett, Bobby Labonte, Eric McClure, Matt Kenseth, Paul Menard, Greg Biffle and Erik Darnell*.  Other features include the NASCAR Sprint Cup Championship trophy on display, interactive VIP party, Ford displays, showcars, official NASCAR merchandise, LIVE entertainment, food, beverages and so much more.  Fans can even meet and get autographs from former NASA astronaut Captain Jon A. McBride, the Florida Panthers Ice Dancers and the Florida Marlins Mermaids. A Ford Fun Zone, created for race fans of all ages, will have games, prizes, giveaways, a rock wall, and entertainment*.  The Ford Fun Zone will also include a Ford Fiesta Test Drive area.

To further celebrate the event, Seminole Hard Rock Hotel & Casino will, again, be featuring commemorative $5 NASCAR poker chips showcasing legendary drivers Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, Clint Bowyer, Kasey Kahne, Jeff Burton and Dale Earnhardt, Sr. The limited edition poker chips, manufactured and licensed by Chipco International, Premiere Sports Alliances and Get-Etched, Inc.  The poker chips received a phenomenal welcome by fans upon their initial introduction to the casino earlier this year. Special poker table layouts have been created to further drive excitement and to promote the driver chips. The commemorative NASCAR poker chips are available at the poker cash cage at The Poker Room in Seminole Paradise at the Seminole Hard Rock Hotel & Casino.

About Ford Championship Weekend
November 20-22 at Homestead-Miami Speedway is where NASCAR crowns its 2008 season champions during Ford Championship Weekend. The Ford 200/Craftsman Truck race is set for Friday at 8 PM and the Ford 300/Nationwide on Saturday at 4:30 PM; the weekend culminates with Sunday's Ford 400 with the green flag set for 3:15 PM—the final race in the Chase For The NASCAR SPRINT Cup. In addition to the races, Ford Championship Weekend includes the Ford Racefest extravaganza—featuring live concerts, interactive exhibits, NASCAR drivers and the SPRINT Cup trophy on display. For more information on Ford Championship Weekend and to purchase tickets for the races, please visit www.TheChampionshipTrack.com. 

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino provides quality guest experiences where South Floridians can play, stay, dine, and shop. Eighty-nine tables offer Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold'em Bonus Poker and Let it Ride on a nearly three-acre casino floor. Play one of the more than 2,400 Vegas-style slots including the Native-American casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room are available for guests to enjoy. Loyal Player's Club members experience an exclusive VIP Plum Lounge and celebrity show kitchen. Convene in The Poker Room at Seminole Paradise for Texas Hold 'em, limit Texas Hold 'em, Seven Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Café-Hollywood, part of Hard Rock's 127 globally recognized rock 'n roll themed restaurants. The Green Lodging Certified by the State of Florida, AAA, Four Diamond rated resort showcases 500 luxurious guest rooms, 16 restaurants and lounges, 40,000-square-feet of meeting room space, a European-style spa, auto salon, 22 retail shops, 14 nightclubs, Paradise Live, and Hard Rock Live. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at www.seminolehardrockhollywood.com.   

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