PinktoberTM Event to Benefit Susan G. Komen Miami/Ft. Lauderdale Chapter
Orlando, Fla., - In recognition of National Breast Cancer Awareness Month, Hard Rock Cafe Hollywood, FL will rock out for the fight against breast cancer. On Thursday, October 30th, the cafe will host Rock for the Cure with a special appearance by rock legend Lita Ford, with proceeds benefiting the Susan G. Komen Foundation's Miami/Ft. Lauderdale Chapter. This year, Hard Rock will honor Isabella (Lisa) Ford, Lita's mom who passed away from breast cancer in 1990 at the age of 67. In addition, guests will have the opportunity to bid on a Pink Fender guitar signed by Lita Ford, as well as another signed by Paul Castronovo, of the Paul and Young Ron morning show, on BIG105.9 FM. Paul's wife is a breast cancer survivor.
This stop is part of Hard Rock International's PinktoberTM campaign, a month-long initiative committed to raising awareness and funds for breast cancer research. The Pinktober campaign includes a series of live music events at Hard Rock venues around the world that feature both established and emerging artists rockin' for a cause. Hard Rock properties will also offer a limited-edition 2008 Hard Rock Breast Cancer Awareness Pin, T-shirt and key chain and feature a line of special Pink drinks. Proceeds* from the sale of special limited-edition 2008 Hard Rock Pinktober merchandise will benefit The Breast Cancer Research Foundation.
*75% of the retail price of each pin sold and 15% of the retail price of each t-shirt and key chain sold goes directly to the cause
What: Hard Rock Cafe Hollywood, FL Hosts Rock for the Cure
When: Thursday, October 30, 2008
7 p.m. Event begins
Where: Hard Rock Cafe Hollywood, FL
(Located inside Hard Rock Hotel & Casino Hollywood)
One Seminole Way, Hollywood, FL
954-315-9112
Admission: $10 per person (includes 1 Pink Drink and appetizers)
100% of the proceeds from admission and guitar bids to benefit the Susan G. Komen Foundation's Miami/Ft. Lauderdale Chapter
All ages welcome
**Must be 21 years of age or older to bid on guitars
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, nearly $35 million will be awarded to 165 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
About Hard Rock International
With 123 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world's first rock ‘n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit http://www.hardrock.com/.
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