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    “Go Red for Women” Champagne Celebration Kicks-Off the Weekend’s Fashionable Foray on Jan. 9 at Passions Night Club

    HOLLYWOOD, FLA. ETHOS, a three-day champagne celebration of fine fashion, food and music will take place January 9 – 11, 2009 at Seminole Hard Rock Hotel & Casino.

    The special event, showcasing international contributions to the South Florida luxury lifestyle, will feature Spring 2009 collections from 14 world-class fashion designers from Italy, France, Albania, Germany, England, Peru, Brazil, Jamaica and the United States. Prominent among these are Samantha Cole London, women’s luxury and evening wear and an International Women’s Wear Designer Award recipient at Nolcha Fashion Week New York; Sherri Hill, a top U.S. luxury and evening wear designer for the Miss USA and Miss Universe competitions and Mirela Nurce, an Albanian women’s luxury and evening wear designer. 

    ETHOS will also proudly present the world premiere of INZA, a Jamaican and Brazilian line of women’s and men’s resort wear, the U.S. premiere of nayandei, Italian designers of men’s and women’s casual wear, the regional premieres of Stacy Shields, a U.S. women’s swim wear line and John Falocco, a U.S. line of men‘s swim wear and active wear and Zsega, a German line of women’s resort wear.  

    Rounding out the runway are ANATOMIE, French designers of women’s active wear, G.O.A.T. Reconstructed, U.S. designers of men’s and women’s casual wear, Rachel Lym, Jamaican and U.S. designers of women’s swim wear, Underwraps, a U.S./Italian/French collaboration of women’s swim wear and lingerie and accessories and jewelry designs from Krystal Sasso (U.S),  Twinestones (Peru and U.S.) and Koosh Jewelers (U.S.). 

    The Schedule of ETHOS Events is as follows: Friday, January, 9, from 8 to 11 p.m. – Go Red for Women Launch Party at Passions – This reception will launch the weekend’s fashionable show and festivities. VIP attendees to the special event will enjoy complimentary champagne and a delectable and health-conscious menu inspired by the American Heart Association’s Low-Fat, Low-Cholesterol Cookbook. 

    Each designer will be contributing to the ETHOS Designer Red Dress Collection to be auctioned off at the Go Red for Women (a.k.a. “The Red Dress”) event that will also feature a silent auction. Go Red for Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power of women to band together and wipe out heart disease. Partial net proceeds from ETHOS will benefit the Greater Southeast Affiliate.

    Saturday, January 10, from 6 to 10 p.m. at Hard Rock Live – ETHOS proudly features a runway collection of casual, active, swim wear and lingerie from G.O.A.T. Reconstructed, nayandei, ANATOMIE, Rachel Lym, Stacy Shields and Underwraps set to the eclectic international beat mixes of Paris, France-based Pierre Zonzon, one of Europe’s preeminent DJs. The two-block show will close out with a performance by multi-platinum 80s pop dance sensation Exposé whose hits include the #1 1988 smash  "Seasons Change," “Point of No Return,” "What You Don't Know," and "I'll Never Get Over You Getting Over Me." 

    Sunday, January 11, from 6 to 10 pm. at Hard Rock Live – Resort wear, swim wear, active wear from Zsega, John Falocco and INZA will be featured followed by a show-stopping presentation of luxury and evening wear  presented by Sherri Hill, Mirela Nurce and Samantha Cole London.  

    “Aftermath,” the ETHOS closing party at Passions night club, will immediately follow the event. 

    ETHOS will be filmed on-site for FashionTV. ETHOS is professionally produced by LuxLIFE Productions, South Florida’s premiere luxury lifestyle special event planners. ETHOS is sponsored by Seminole Hard Rock Hotel & Casino, Champagne Lanson, Southern Wine & Spirits, Fierté Cosmetics, Cuba Beverage Company and C2 Eventz. Promotional partners include Fashion TV, Posche Models, and AXIS Models. 

    Tickets are $50-$200 per person. For tickets and more information, visit www.ethos-usa.com. 

    About Seminole Hard Rock Hotel & Casino 

    Seminole Hard Rock Hotel & Casino is South Florida's only real casino and leading entertainment destination featuring 71 tables offering Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, and Let it Ride. More than 2,500 of the most popular Vegas-style slots and games are available to play on its 145,000-square-foot casino floor including Multi-Area Progressive Jackpots and Mega Jackpots. The Poker Room at Seminole Paradise is a 12,000-square-foot private room offering no-limit Texas Hold ‘em, limit Texas Hold ’em, Seven Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Our casino offers a non-smoking room and a high-limit gaming room with a cashier booth, check cashing services, and safe deposit boxes. The high-limit room also includes a VIP Plum Lounge exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club members and a celebrity show kitchen. This Four Diamond, AAA-rated, 500-room hotel offers 16 restaurants and lounges, 40,000 square-feet of meeting room space, a full-service, European-style spa, and 22 retail shops, 14 nightclubs, and Paradise Live  - a 600 seat venue with classic music album performances in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live - a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) in Hollywood, Florida. From I-95, exit Stirling Rd. and travel west to 1 Seminole www.seminolehardrockhollywood.com.       

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    Editor’s Note: Media MUST pre-register for ETHOS at http://www.ethos-usa.com/html/media.html.Select designers will be available for interview prior to their shows on Saturday, Jan. 10 and Sunday, Jan. 11.