** MEDIA ALERT/PHOTO OPPORTUNITY **

Thursday, August 19, 2010

Twenty New Smokin' South Florida Hometown Heroes Will Fire Up Seminole Paradise in Support of Here's Help and A Safe Haven for Newborns Charities

WHAT: Get ready for the unveiling of the South Florida Firefighters 2011 Calendar! Twenty new smokin' hometown heroes aim to fire up the crowd at Seminole Paradise in support of Here's Help and A Safe Haven for Newborns Charities.

Miami-Dade, Broward and Palm Beach's sexiest flame battlers will greet fans, pose for pictures, and sign the $17 calendars in the club district area of Seminole Paradise.

The unveiling, presented by Seminole Hard Rock Hotel & Casino, will be hosted by South Florida's own radio and television personality Jade Alexander.

WHEN: Thursday, August 19 beginning at 6 p.m.

6 - 8 p.m.: Media Interviews available inside Tequila Ranch.

7 – 9 p.m.: Calendar pre-sale along Paradise Lake next to Tequila Ranch.

9 – 9:30 p.m.: Official unveiling and announcement of the 2011 South Florida Firefighters on Center Fountain Stage.

9:30 – 11:30 p.m.: Autograph and photo opportunities with the firefighters along Paradise Lake next to Tequila Ranch

WHERE: Seminole Paradise – Center Fountain

Seminole Hard Rock Hotel & Casino

 1 Seminole Way

Hollywood, FL 33314

WHO: Founded in 1992 by firefighter and actor/model Luis Espinosa, the South Florida Firefighters Calendar has helped raise awareness about important community issues. To date the non-profit organization has raised over $240,000 to benefit charities such as the Miami Project to Cure Paralysis, Habitat for Humanity's Hurricane Andrew Fund, Ronald McDonald Children's Charities, Neighbors 4 Neighbors, Best Buddies, Cystic Fibrosis, A Safe Haven for Newborns and Here's Help.

CONTACT: Ana Lanzas, Seminole Hard Rock, 954-327-7504, ana.lanzas@seminolehardrock.com

Fran Folic, Bitner Goodman, 954-730-7730, ext. 117, fran@bitnergoodman.com

- SHR -